Product Market Fit Is Critical for Growth

 From Winning By Design

From Winning By Design

I've been reading about Go To Market strategies and the best marketing plans and product development and the list goes on. One thing I keep coming across is the topic of Product/Market fit. 

Winning by Design has a great reference for why Growth matters in the SaaS industry and I particularly liked their thoughts on Product/Market Fit: 

Keys to growth you have to identify during Product/Market Fit:

  1. WHAT is the value proposition that prioritizes the solution offered
  2. WHO is the audience that has a real problem and is willing to take action
  3. HOW to get to the audience with the real problem in an efficient and effective way

If you don't clearly establish Product/Market fit, when you Go To Market, your rate of growth will decrease significantly. 

What else? What other thought do you have on establishing the What, Who and How of your market? 

 

 

What is Patreon?

 Patreon's Hompage

Patreon's Hompage

A friend just sent me a link to this new thing. Patreon

Have you heard of it? I hadn't and am interested to hear more thoughts on the platform.  

It's a way for creators to earn ongoing revenue directly from their fans. Raise your hand if you've lived the #StarvingArtist life. I know I've been there before and it aint' easy. This seems like a great way to empower a community to get behind their favorite creators and give them some freedom to create and do GOOD work. 

One of the things I really like about Patreon is their transparency. 

It doesn't get much clearer than that. They seem pretty straight forward and I like straightforward. 

You can also support tons of different types of creators: 

To my creative people out there: I'd love to know your thoughts. Would you use this platform? 

Here's to creating meaningful work, always! 

 

The Art of Krav Maga

Raise your hand if you've heard of Krav Maga! 

 

No? 

 

Me either. I've just found out about this activity from a fellow Global Shaper here in Atlanta and I'm inspired. Every meeting members share what we call "Mountain Talks". (I can't remember where this came from, so please forgive me, but it's one of our monthly traditions). Each Mountain Talk consists simply of one member sharing something—anything really—that they are passionate about or simply have a bit of knowledge on. Other members then have a minute to ask questions about the talk and then everyone writes thoughts/questions on a piece of paper for the presenter to keep. This week, one Shaper shared on Krav Maga and I'm quite inspired by the concept. 

Krav Maga is a self-defense system developed for the Israeli military focusing on real-world situations with techniques sourced from boxing, wrestling, aikido and judo. More than that though, it's making people stronger and safer. 

It's a way to 1.) strengthen your body, 2.) sharpen your mind, and 3.) boost your confidence. My fellow shaper shared that it's about self-empowerment and taking control of your life. 

The Shaper went on to reference a Huffington Post article: “self-empowerment [comes] from being “hungry”. Hungry to succeed, hungry to achieve more in life, hungry to do the right thing, and hungry to overcome any challenges that come my way.”

“Everyone’s fighting something.”
– Fit to Fight motto

This is absolutely true. We're all fighting something. The corporate latter. Self Doubt. Internal demons. Spiritual demons. And yes, even bullies. There are MANY ways to combat these obstacles, but I'd like to highlight 4 practical teachings of Krav Maga that my fellow Shaper shared from the perspective of self-defense. 

  • Be aware of your surroundings
  • Fighting = last resort
  • Stay grounded – mentally and physically
  • Talk with your hands up so you’re “fight ready”

I still have many things to learn about Krav Maga and am not even close to being an expert, but I hope the next time I'm in a situation in need of a bit of self-defence, I'll think back to these four helpful tips and be empowered! 

Here's to self-empowerment! 

What good was, is, and will be?

 Photo by Plywood Presents

Photo by Plywood Presents

I had a good conversation today with a friend about happiness and whether or not happiness is the end-all, be-all goal of living.* When riding the train to my next meeting, my thoughts casually flowed onto the topic of goodness

I'm not sure if this is how it works for most people, but for me, when one topic/theme/idea comes to my mind, it seems to show up EVERYWHERE around me.

Case and point: 

  • I was listening to a sermon recently about Good vs. Evil. 
  • I've recently chatted about what it means to "be good" (in a conversation NOT initiated by me). 
  • ...and at a recent event I attended, Jeff Shinabarger talked a lot about the Future Being Good

Because "good" really is all around me right now, I thought it quite appropriate that today I write about one of Jeff's points. One question he challenged attendees to answer was: 

What can I edit today that may help create a better tomorrow? 

So, what do you say? Do you know what you'd edit? What do I say? Honestly, I'm still trying to think about it. I've decided I want to take this seriously and three questions I'm going to ask myself every day this week to figure it out are: 

  1. What good has happened? 
  2. What good is happening? 
  3. What good will happen? 

Feel free to also join me! Whether you're on the train on your morning commute or taking an afternoon snack break, I'd encourage you to think through these questions and dwell on how you can make a better tomorrow. I do believe that our future is GOOD, but it will take our continued effort and investment to make it that way. 

Wish me luck!  

*While this isn't the topic I'm writing about today, I'd love to talk more about this with anyone who's interested.

Plywood Presents 2017

IMG_7484.JPG

Today (and yesterday evening) I attended a conference called Plywood Presents.  I might as well lay all the cards on the table now and say if you didn't attend this event, you MIGHT have missed out on lots of gold nuggets...and I do mean LOTS! 

The main expectations I went into this event with were to learn and to be inspired. Consider my expectations met. I met AMAZING new people, was challenged in my thought process and learned from fearless people doing epic work. These leaders included: 

  • Joel Cohen—Emmy Award Winning Writer for The Simpsons
  • CJ Casciotta — Writer, Director and Make Believer
  • Flynn Coleman—Human Rights Attorney and Founder of Malena
  • Dallas Clayton—Children's Book Author, Illustrator, and Muralist
  • Mimi Valdes— Chief Creative Officer, i am OTHER & Executive Producer of Hidden Figures
  • Horst Schulze—Former President of The Ritz Carlton: Luxury Hotels and Resorts
  • Jeff Shinabarger—Founder of Plywood Presents
  • Christena Cleveland—Social Psychologist, Author & Professor @ Duke University Divinity School
  • Jason and Danica Russell—Creators of Invisible Children, Founders of a Little Radical
  • Eryn Erickson—Founder of So Worth Loving
  • Branden Harvey—Storyteller, Photographer, Founder of Sounds Good Podcast & Good Newsletter
  • Inky Johnson—Inspirational Speaker, Former University of Tennessee Football Player
  • Kaiwei Tang—A designer and entrepreneur, Creator of Light phone

I'm can't wait to share more about what I've learned from these genuine people, but until then, I'll share two big takeaways from the event; 

Everything you
work for
is possible

and

The Future
is Good

Learn. Learn more. Share it. and then learn some more.

I've been reading a lot lately. Lots about marketing. Lots about text messaging within a platform. Lots about leadership. JUST LOTS. I recently went to an event for all of the amazing Leadtime Interns with our boss, David Cummings. He shared some BIG nuggets of wisdom and two of them are: 

1. Never. Stop. Learning. 

2. Share what you learn! 

So, that's what I'm here to do. Start talking about the things I learn. 

First up: Have you heard about The Hustle? If not, you should check it out. Daily emails (I KNOW, but they are short). Good content. And the sign-up process was hilarious.

 You can use my ambassador link here

Cheers!